How Outsourced Accounting Can Help You Earn More Business in 2025

Employment of accountants and auditors is projected to grow 6% faster than the average for all occupations. However, the number of accounting graduates has been declining 20%  in recent years according to AICPA & CIMA while the demand for accountants continues to grow.

Considering this trend, it’s no wonder why so many accountants feel overworked because the economy is growing faster than the number of accountants. In addition to causing burnout and frustration on the part of bookkeepers and accountants, this trend hinders business growth in general, especially for those concerned about overburdening their accounting staff.

Push Yourself or Outsource Accounting: The Choice is Yours

As the shortage of accountants intensifies, businesses face a critical challenge. They can either push their internal teams harder, leading to burnout and inefficiency or invest in outsourced accounting solutions that save time, resources and energy.

Internal teams stretched thin are prone to making errors, missing deadlines and experiencing increased stress. Inaccurate financial reporting or inconsistent reconciliations can lead to bigger problems down the road. For many businesses, the question isn’t whether to seek external support, but how soon.

Outsourced Accounting: Your Scalable Solution for Growth

The finance and accounting outsourcing market is booming, with growth projected at 11-13% over the next few years according to Everest Group as companies increasingly look for scalable accounting solutions. This approach enables businesses to stay competitive by effectively handling tasks such as bill payments, payroll, bookkeeping, audit support and tax preparation, ensuring financial tasks are managed without disrupting daily operations.

At a time when internal accounting teams are shrinking, professional bookkeeping services offer an opportunity for companies to maintain precise financial management without chaos. Not only do businesses enjoy the flexibility to scale their accounting functions as needed, but they also gain access to experts who specialize in record keeping, compliance and financial reporting. 

Deep Domain Expertise and Accounting Experience at Your Fingertips

With the complexity of modern accounting processes and the ongoing regulatory changes, companies are increasingly finding that in-house teams simply can’t keep up. Off-the-shelf accounting software might work for basic tasks, but the nuances of tax legislation, payroll and financial reporting demand more advanced solutions.

Outsourcing gives businesses access to accounting professionals who not only manage day-to-day operations but also provide insights into growth strategies, cost savings and financial forecasting. By leveraging external expertise, companies can streamline their operations, minimize risk and ensure compliance. It’s a win-win, particularly when in-house resources are limited.

As Dan Geltrude, Managing Partner at Geltrude & Company, notes:

In the last two years, more than 300,000 accountants have left their jobs, while the number of accounting majors has plummeted. This creates a serious squeeze in the profession—you can’t get the work done. Accountants are under pressure, and on top of that, more rules and regulations are being introduced. Businesses are left with two options: turn to technology or look to the global market to supplement the shortage of U.S. workers.

Industries Thriving on Outsourced Accounting Excellence

No matter the size or sector, businesses across various industries are reaping the benefits of outsourced accounting.

Large Enterprises

Large enterprises benefit from cost efficiency, advanced technologies, scalability and enhanced financial control. It improves compliance, streamlines operations and allows internal teams to focus on strategic priorities.

Small and Medium Enterprises

Small and medium-sized enterprises (SMEs) benefit from outsourcing by gaining access to professional accounting services without the need for additional staff or infrastructure. By leveraging deep domain expertise, SMEs can ensure accurate financial reporting, regulatory compliance and effective cash flow management, allowing them to focus on growth and core operations.

Healthcare Organizations

In highly regulated industries like healthcare and pharmaceuticals, outsourcing provides specialized professionals who understand industry-specific requirements such as Health Insurance Portability and Accountability Act (HIPAA) compliance. By outsourcing tasks like accounts payable, revenue cycle management and medical billing, healthcare organizations can reduce errors, streamline operations and allocate more resources to patient care and research.

IT and Software Development

The IT and software development sector thrives on rapid innovation. By outsourcing project-based accounting, cost tracking, and revenue recognition, IT companies can focus on core competencies like software development and client engagement while achieving transparency, scalability and effective budget management.

Hospitality

In the hospitality and tourism industry, outsourcing back-office functions like accounts receivable, accounts payable and financial reporting helps businesses focus on guest experiences and operational excellence.

Manufacturing and Retail

Manufacturing and retail sectors benefit from outsourcing through improved cost control, inventory tracking and forecasting. Outsourced accounting service providers assist with product costing, margin analysis and inventory valuation, enabling informed decisions and optimized profitability.

Financial Institutions

Even financial institutions like banks and investment firms are embracing outsourced accounting for tasks such as financial statement preparation, reconciliation, and compliance reporting. This ensures accuracy, regulatory adherence and frees up internal resources for client acquisition and relationship management.

Restaurants

The fast-paced restaurant industry, with its tight margins and complex accounting needs, also benefits significantly from outsourcing. Specialized service providers help with food cost control, labor optimization, and menu engineering, ensuring accurate financial management while restaurant owners focus on enhancing customer experiences.

As industries continue to evolve and competition intensifies, your decision to outsource accounting becomes even more critical. It allows your business to stay agile, remain focused on your core competencies and navigate the intricacies of financial management with confidence. 

Fueling Business Growth and Scalability with Outsourced Accounting

Outsourced accounting is a game-changing strategy that drives operational excellence, boosts efficiency and fuels sustainable growth.

By embracing this scalable solution, you can unlock an even fuller potential and with this, gain tighter control over financials much needed to thrive.

Here are two powerful ways outsourced accounting can help you earn more business and elevate success. 

Expanding Your Target Market to Accelerate Growth

Business expansion through outsourced accounting services is becoming the go-to strategy for companies seeking accelerated growth. When you expand into new markets, one of the most significant hurdles is finding the right talent to support growth.

As you target new demographics or expand geographically, managing the financial complexities becomes critical. While market entry may seem straightforward, managing the intricate bookkeeping and compliance that comes with expansion is far more challenging.

Here’s why outsourced accounting can supercharge your expansion:

More Time to Focus on Strategy

Having an expert accounting services provider in charge of your financials leaves you free to devote more valuable resources and time to focus on ways to grow your business, improve products or services offered, and expand your market presence.

Scale Up with Ease

It's a lot easier to scale operations with outsourced accounting services. For instance, during busy times of the fiscal year or times of exponential growth, an outsourcing accounting firm will have the required resources to meet your needs. Similarly, when things slow down, you’ll be able to scale down resources with ease.

Keep Your Data Flowing Seamlessly

Expanding into new regions or markets means a flood of new data. The extended teams ensure your financial systems remain streamlined and that every new transaction integrates seamlessly with your existing accounting structure.

Ensure Compliance Across Borders

Expanding internationally? Yes, outsourced accounting providers are often well-versed in international tax laws and regulations, ensuring compliance and minimizing risk as you enter new territories.

For instance, an e-commerce company based in San Diego decided to expand into UK and Australia. However, they quickly faced the complexities of managing compliance, payroll and tax regulations across multiple countries, which proved overwhelming for their in-house team. By partnering with an outsourced accounting provider, they were able to:

• Ensure compliance with local tax laws
• Streamline their payroll operations
• Reallocate internal resources to focus on marketing and product development

As a result, the company’s expansion was smooth, leading to an impressive 25% revenue growth in the first year of operations in both the UK and Australia, all while avoiding the headaches associated with cross-border financial regulations.

Adding New Locations to Drive Revenue Streams

Adding new locations brings unique challenges, especially when it comes to managing the financial aspects of growth. Whether you're opening a new restaurant, a retail store, or an auto repair shop, outsourced accounting services make the process far more manageable.

A new location demands the same level of financial scrutiny as the original one. But if your internal accounting team is already stretched, it can be overwhelming. Outsourced accounting alleviates this burden, streamlining your financial management across multiple locations.

Optimize Your People, Processes and Technology

Today more than ever, you need to move at the speed of business. If you feel overwhelmed, your people, processes, and technology may not be aligned with your business expansion strategies.

Outsourcing your bookkeeping to an external firm offers a scalable solution, allowing you to focus on your core business while saving time and reducing costs. By leveraging industry benchmarks, standardized scalable processes, and cutting-edge cloud technologies, you can reduce administrative burdens and gain a competitive edge in the marketplace.

Empower Your Team

Instead of hiring more accountants, you can use premier outsourced accounting services to handle financials while promoting internal staff to oversee new operations. This allows you to maintain consistency across locations while keeping financial processes centralized and efficient.

Monitor Profitability in Real-Time

With outsourced accounting, you can monitor the profitability of each new location in real-time. Whether you're tracking the performance of new menu items or evaluating the success of a retail promotion, outsourced accounting teams provide the data and insights you need to make informed decisions.

Keep Focused on Growth

Adding new locations requires a hands-on approach to operations. Outsourcing financial tasks ensures that your accounting team isn’t pulled in multiple directions, allowing you to focus on scaling your business without financial bottlenecks.

A popular Seattle-based restaurant wanted to open a second location in nearby Bellevue. Their internal team was stretched managing the original restaurant’s financials, so the owners turned to outsourced accounting to handle the new location.

Outsourced bookkeeping services allowed them to:

• Promote their best manager to oversee the new location
• Streamline financial management across both restaurants
• Gain insights into which menu items were most profitable at each location

The result? The new restaurant was profitable within six months, and the streamlined accounting process freed up the owners to focus on expanding their brand further.

Outsourced Accounting is the Way Forward

The choice is clear: push your internal teams to the breaking point or embrace the benefits of outsourcing accounting and set your business up for long-term success.

Outsourcing provides the agility and expertise needed to thrive in an era where accounting talent is scarce. Whether you’re expanding into new markets, opening new locations, or simply looking to streamline your existing financial processes, outsourced accounting offers a flexible, scalable solution. By alleviating the pressure on internal teams, it helps your business stay competitive, compliant, and poised for growth.