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3 Ways You Can Make 2022 the Most Successful Year for Your Business

In this new year, businesses are optimistic that 2022 will be better than the last. There’s no question these past few years have been challenging, and while the pandemic is still far from over, small businesses look forward to the continued recovery while learning to adapt to this new normal.

Successfully navigating the year ahead all comes down to preparation. While there are many ways to set your business up for success, here we discuss a few ways to prepare the way and make this year the best one yet.

Survey the Scene
Business success ultimately boils down to solving problems for your clients or customers. They come to you because you provide a service they need and lean on you to be the expert. Many times, the business can lose sight of its purpose because they have been too bogged down with personnel issues or business processes they are not set up to handle. Is it time to look at the internal processes?

One way to set up your business for success in 2022 is to decide if additional resources are needed to handle the things you weren’t set up to do. Outsourcing your accounting and bookkeeping is one way to take something off your plate while still being able to scale without taking on the additional costs. When you hire a third-party company, you get the work of the experts while only paying for the services you need.

Put Your Employees First
Employees are the lifeblood of the organization. If they feel overworked and underappreciated, it will flow into the service they deliver to the customer. The pandemic created many challenges when it came to balancing work and life for employees, resulting in a record number of resignations in 2021.

Ensuring employee well-being in 2022 is a surefire way to set yourself up for a successful year. Employ monthly check-ins, enact appreciation days, and find out if your employees need more support or resources to get the job done.

If more resources are needed, outsourcing provides employees with the space they need without taking on as much additional overhead. There are periods that require more resources than others – tax season, for example – so keep a pulse on how the team is doing from a workload perspective to increase retention and employee satisfaction.

Evaluate Your Strengths and Weaknesses
To be headed for success, you need to know where you are going. Evaluating what you do well and not so well can provide a good indicator of where to go in 2022. One of the main drivers of company direction is accounting – so if that is a point of pain, that might need to be addressed first.

Small businesses can benefit from outsourcing certain aspects of accounting to an expert instead of inefficiently or incorrectly attempting it on their own or drowning the employees in-house, potentially leading to a cascade of misdirection and inaccurate numbers.

The great thing about the new year is it offers a chance to do better than the last. The opportunity to perform better and succeed more is there for the taking, so find out what you need to get there, and you’ll already be off on the right foot.

If you believe outsourcing is something worth exploring, contact us today to find out how we can fill in your accounting gaps.

By John Bugh

John Bugh is Chief Revenue Officer for Pacific Accounting and Business Services (PABS), responsible for the strategic direction, planning, vision, growth, and performance of the company’s marketing, branding, and revenue streams.

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